Growing Market Share in Fast Growing Mobile Technology Market – Anand Chandrasekhar Keynote Preview TiEcon 2013


Anand Chandrasekhar, Senior VP and Chief Marketing Officer at Qualcomm will be giving a keynote address at TiEcon 2013.

Mobility is one of the fastest growing technology segments.  It is revolutionizing almost every aspect of our lives from taking a museum tour with our Samsung Galaxy S III to “read” NFC tags embedded in signs and objects and learn more about the exhibits, to wireless charging, to how we pay for things.  Basically, we want to bring along on the road, the capabilities on our cell phone that were fulfilled by many objects, and thereby replacing flashlights, satellite radios, digital cameras, game consoles, GPS systems, MP3 players, Wi-Fi hotspots, credit cards and more.

Obviously Qualcomm doesn’t need any help getting its SoCs and baseband chips into smartphones and tablets, but perhaps it could use marketing help, in this fast growing industry segment.  Prior to joining Qualcomm, Chandrasekhar was senior vice president at Intel Corporation in charge of the Ultra Mobility Group and the Intel Atom processor family. During his 24 year tenure at Intel, Chandrasekher held a variety of roles, including co-head of Intel’s Mobile Platforms Group; Worldwide Sales and Marketing Group; and, the Workstation Platforms Group. He is best known for his pioneering efforts to help bring Intel Centrino Mobile Technology to the market that helped usher in the modern era of mobility.  In March 2011 he resigned from his position of General Manager, Ultra Mobility Group after working at Intel for 24 years. He cited resignation was “to pursue other interests”. After a hiatus of over a year, Chandrasekher reemerged as the CMO of Qualcomm.  At Qualcomm, he oversees global marketing and external communications.  Come and hear him share insights on opportunities in the mobile market, at TiEcon 2013.  Register at www.tiecon.org before price goes up on April, 30.

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