Posts Tagged www.tiecon.org

John Mattison, CMO, Kaiser Permanente, will speak at #TiEcon and at #HealthTechForum  


While he has pursued a wide range of activities in health and wellness, Dr. John Mattison, Chief Medical Officer at Kaiser Permanente, in his own words, is an “accidental informatist”.  Very early in his own practice and prior to joining Kaiser Permanente, Mattison implemented electronic record system at his family practice, in 1984.  Soon thereafter, he was drafted with a mandate to advance Health Information Technology, at Kaiser, and to advance health policy at both state and federal levels.

Mattison firmly believes that integrated care is extremely important, though he concedes that achieving it is not simple.  However, if you are a member of Kaiser then this oft-quoted example may not appear farfetched, where an optometrist was able to make a life saving intervention.  Apparently a woman went to an optometrist and optometrist noticed that she was due for her mammogram and helped schedule it for the same day, and her abnormality was caught in time.  Time and again I have had similar experiences (though not as dramatic), at Kaiser, where I would go in for a physical and they notice that I am due for a mamo or pap and seamlessly it is scheduled and completed, in one visit.

Mattison believes that available technology can enable health providers to make seamless, integrated care possible, whether it is through Electronic Medical Records, Big Data Analytics, Cloud Computing, Mobile Health Apps, or social gaming.  Mattison also firmly believes that patient engagement is the key to superior health outcomes.  (As a health services consumer, I would say that it is so much easier to be an empowered and engaged patient, when care is integrated and seamless).  Mattison’s objective is to harvest the exponential growth of knowledge about health and use it to help individuals become more engaged in their own health, and then to go a step further and engage communities in promoting health outcomes.

CrossCity Connect, Clinical Commissioning Grou...

CrossCity Connect, Clinical Commissioning Group Patient Engagement Event (Photo credit: podnosh)

Mattison is leading many innovative and exciting projects at Kaiser Permanente, with a potential to change the dialog on health.  He is also currently launching a project to transform how complex data sets including genomic, microbiomics, exposomics, socialomics, and phenomics can be transformed through visualization, into intuitive representations, that support shared decision making and enhanced patient engagement.  If any of this seems like a mouthful or too far-fetched then see below two great opportunities to hear him speak in May, 2014 at #TiEcon and at #HealthTechForum conference.

www.tiecon.org – If you are a professional  in #healthIT, #digital health,  #internetofthings, #cloud, #bigdata or related, I would say this is the conference, you don’t want to miss – It offers a fabulous opportunity to network with 3000+ professionals and listen to top notch speakers and panelists.  You can register for #TiEcon (May 16 & 17 at Santa ClaraConvention Center) at link http://tinyurl.com/kr2hkcw  as my guest & enter promo code tievalue to get $100 discount.

Healthtechnology Forum conference http://www.healthtechnologyforum.com, focused on exploring pathways to sustainable health, is on May 20 in SF. Please register for the conference as my friend, with the discount code “HTF14-FriendOfOrganizer” and send me your first & last name at wd_darshana at hotmail dot com, to get $150 off the price of the ticket.  Also check out & participate in code-a-thon on patient engagement, for May 8.  Over 20K+ in prizes.

JOBS: are posted at the link http://bit.ly/1o85CTM

 

 

 

Enhanced by Zemanta

, , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Rakeysh Mehra, famed Bollywood Filmmaker will speak at TiEcon 2014


Rakeysh Mehra, highly acclaimed Bollywood Filmmaker & Screenwriter, will speak at TiEcon 2014.  Have you registered?  You can register as my guest through the link http://tinyurl.com/kr2hkcw and enter code “TiEvalue” to get $100 off.

The process of filmmaking begins with a great story and then the filmmaker or the producer needs to work with the screenwriter to develop the story or screenplay they have just purchased.  Rakeysh Mehra is an Indian filmmaker and screenwriter, known for writing and directing such films as Rang De Basanti (he won Best Director Filmfare Award for it in 2006) and directing blockbuster “Bhaag Milkha Bhaag”, starring Farhan Akhtar as Milkha Singh, India’s legendary runner (here’s link to my review  http://bit.ly/1cUwG4o).  “Bhaag Milkha Bhaag” acquired international fame and was nominated for 10 awards. Obtaining the right script and developing it into a good screenplay and then directing it into a successful film, is a highly challenging process, in the cut throat film world.  One needs to understand and develop the characters, ensure the dialogues are not lame, understand the story structure, identify the genre or the blend of genres and Mehra is brilliant, with each of the steps of filmmaking.

Delhi 6 Premiere

Delhi 6 Premiere (Photo credit: muckster)

Currently, India, the largest democracy in the world, is busy with the process of deciding its new leader.  Voting is in full swing, in India.  Mehra has been a critic of the vote bank politics and currently he is campaigning to introduce e-voting to facilitate voting by travelers.  Mehra is also deeply committed to children and the education system in India.  Regarding “Bhaag Milkha Baag”, Mehra said that to see the movie connect with children as young as six and eight, was the biggest part of his success with the movie that he is proud of.  He has criticized marks-driven, education system in India saying that it emphasizes test scores over actual learning and achievement.  Perhaps his next movie will address this issue?  The filmmaker was location hunting recently in Jodhpur, for his upcoming film.  Will there be announcements?  Mehra will give keynote address on the morning of day 2 of the conference.

See discount codes to register for TiEcon 2014, www.tiecon.org and for Health Technology Forum

www.tiecon.org – If you are a professional  in #healthIT, #digital health,  #internetofthings, #cloud, #bigdata or related, then this is the conference, you don’t want to miss – It offers a fabulous opportunity to network with 3000+ professionals and listen to top notch speakers and panelists.  Register for #TiEcon (May 16 & 17 at Santa ClaraConvention Center) as my guest, at link http://tinyurl.com/kr2hkcw  & enter promo code tievalue to get $100 discount.

Healthtechnology Forum conference http://www.healthtechnologyforum.com, focused on exploring pathways to sustainable health, is on May 20 in SF. Please register for the conference as my friend, with the discount code “HTF14-FriendOfOrganizer” and send me your first & last name at wd_darshana at hotmail dot com, to get $150 off the price of the ticket.  Also check out & participate in code-a-thon on patient engagement, for May 8.  Over 20K+ in prizes.

JOBS: are posted at the link http://bit.ly/1o85CTM

 

 

Enhanced by Zemanta

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Healthcare Innovation & Entrepreneurship in Silicon Valley, CA


Life Science Industry gearing up for Innovation:  Code-a-thon (Health Technology Forum), TiEcon, EPPIC event

Code-a-thons are fun and also highly productive live events that bring together developers, designers, innovators and entrepreneurs, brimming with new and exciting ideas on applications and tools for any given problem.  Health Technology Forum in San Francisco was formed with a mission to improve healthcare through technology.  In 2013, HTF organized a very successful code-a-thon that focused on serving the needs of the underserved populations. This year again, HTF has organized a code-a-thon to precede (by about a week to 10 days) its annual conference focused around the theme of Pathways to Sustainable Health, on May 20, at Parc 55, Wyndham Hotel, SF.  Additionally, HTF has proposed a series of events to follow the weekend code-a-thon challenge, including a unique second phase to enable the winning team to be placed on-site at one or more safety-net hospitals.  

DC Health Week Code-a-Thon 13109

DC Health Week Code-a-Thon 13109 (Photo credit: tedeytan)

2014 HTF Innovation Conference: Pathways to Sustainable...So how do code-a-thons help spur innovation?  These short and focused events often result in the rapid development of breakthrough concepts and working prototype applications.  Code-a-thons highlight a problem in need of a solution.  This spotlighting of the problem, with clarity around its challenges and opportunities, helps the problem to remain the primary focus of innovation, and not the technology.  This is a good mental discipline for enthusiastic bright innovators who tend to fall in love with their own idea, and often fail to pay heed to the needs of the market.  The ideas and technologies that come out of code-a-thons often lead to creation of actual products that can be deployed in the marketplace.  Further, if these innovators would receive coaching from stakeholders within the hospital centers then it is inevitable that the positive impact will be enormous and immediate, in creating new innovative solutions, for sustainable healthcare. Few can argue that our healthcare system needs an overhaul, and something that will greatly impact the transformation in the healthcare system is the impact that Big Data will have.  For instance, Big Data can help empower patients to be in charge of their own health.  From providing access to their medical records, to enabling continuous health monitoring, it will help inform and empower patients to be proactive managers of their own health.  Similarly, mounds of clinical and epidemiological data can lead to greater insights in diagnosis and therapeutics of various diseases.  The requirements of this particular code-a-thon will be centered around developing and designing the prototype of an app that supports the collection and communication of health care data about key diseases and behaviors. Please stay tuned for more information, and sign up for the code-a-thon and for the annual conference at www.healthtechnologyforum.com and follow them on twitter @healthtechforum.  You can follow me on twitter @DarshanaN.

Additionally, mark your calendar for 2 other interesting life science events.
May 16, 17 is #TiEcon 2014, the largest entrepreneurship conference, at Santa Clara Convention Center, CA.  The Healthcare Track on Day 2 will feature panels on exciting topics like “Harnessing Healthcare Data”, “Engaging Patients of the Future”, “Where the VCs are Investing in Healthcare” and more.  Register by May 1, for  www.tiecon.org through the link http://tinyurl.com/kr2hkcw as my guest and enter promo code tievalue to get $100 off.
May, 6 EPPIC event – EPPIC frequently spotlights success stories of local entrepreneurs and on My 6 at Cubberley in Palo Alto, will host Dr. Sarvajna Dwivedi, Founder of Pearl Therapeutics which was acquired last year, by Astra Zeneca for $1.15 B.  Register at www.eppicglobal.org.
http://www.bio2devicegroup.org is a group that meets every Tuesday, in Sunnyvale and hosts speakers on a wide range of healthcare topics.  Pre-registration required for “Second Tuesday of the month meetings” and all other meetings are free and open for walk-ins.  For information on any of these events, feel free to send me an email at wd_darshana at hotmail dot com.

, , , , , , , , , , , , , , , , , , ,

Leave a comment

OncoProtein based Program for Early Detection of HPV induced Cervical Cancers  


Dr Johannes Schweizer, VP of R&D at Arbor Vita Corporation talked about Arbor Vita’s proprietary OncoE6™ Cervical Test that Predicts Development of Cervical Cancer at www.bio2devicegroup.org event.  Information on 3 great upcoming conferences EPPIC, TiEcon, and HealthTechForum with great speakers on healthcare tracks, is posted at the end of the article.

Arbor Vita was found by Dr. Peter Lu, in 1998 with an aim to apply discoveries of the role of PDZ proteins to the development of novel therapeutics and diagnostics.  Numerous pathogens have been found to cause diseases by binding to a PDZ protein and thereby disrupting normal cell signaling.  The ability to regulate PDZ/PL interactions represents new opportunities in controlling multiple signaling cascades in complex diseases and have recently been a focus for human drug targets.  Arbor Vita has identified nearly all of the PDZ domains in the human proteome and has decoded most of them.  Arbor Vita’s platform technology is targeted towards several diseases.  Its stroke treatment asset was recently sold to NoNO, Inc.  Avian flu Dx is the first FDA cleared rapid Dx test.  At this event, Dr Schweizer discussed Arbor Vita’s diagnostic and treatment technology for HPV induced cancers.

Cervical cancer is a leading cause of mortality, worldwide.  HPV induced cancers are transmitted through sexual contact and kill over 275,000 women, every year.  These do not receive as much attention because the mortality rates are lower in the US and other developed countries.  But mortality from slow progressive cervical cancers peak in developing countries.  In India for instance, every 7 minutes, a woman dies from this disease.  The current mode of detection is through pap smears, which have poor sensitivity and poor specificity.  In the US, out of 100,000 women tested, 23,000 are likely to be hr-HPV positive.  But from these, only 6 women are likely to have cancer.  This indicates that the current screening methods are sensitive but are not sufficiently specific to detect pre-cancerous and cancerous activity and low specificity leads to over treatment.  Pap tests give about 20% false positive and false negative results.  The only reason it still work is because of the frequency of testing in the case of this very slow moving cancer, said Schweizer.  Also pap tests require lot of infrastructure and set up that is often not easily available in developing regions.

Arbor Vita’s OncoE6TM Test is the only test that specifically identifies the viral E6 oncoprotein that causes cervical cancer.  And it is simple to administer with specimen captured with a polyester tipped cervical swab, which can also be captured by the woman on her own as well.  Elevated E6 oncoprotein correlates to cancerous activity and development of high-affinity anti E6 mAb is a key to feasibility.  There are 15 HPV types that cause cancer.  Among these, HPV 16 and HPV 18 are leading causes of cervical cancers, worldwide.  This test is specific to these two viruses.  Further this test is robust and lends to easy storage at ambient temperature.  The entire process from sample collection to getting the results can be completed in 2.5 hours.

Schweizer shared some of the data from its clinical trials.  The data indicates that in a head to head comparison with OncoE6TM, the DNA test results in nine fold over treatment including colposcopies and biopsies.   OncoE6 Cervical Test on the other hand, has high specificity for women with high grade disease cancers.  OncoE6 Cervical Test efficiently identifies women in need of clinical follow-up, among the many more with clinically irrelevant HPV infections.  In a one year follow up, E6TM promised to be a solid predictive marker as high specificity and high PPV are keys to lower referral rates and clinical follow-up.  This was very interesting talk and was followed by Q&A.

_______________________________________XXXXXXXXX________________________________________

Please see below information on some excellent conferences and events coming up in the Bay Area, in next couple of months.

March 29, 2014 (day after tomorrow) EPPIC (www.eppicglobal.org) is hosting annual conference at SF, Westin.  Panels include Neglected & Rare Diseases – http://bit.ly/1c1vvTR, Innovations in clinical Development of Novel Agents, Point of Care gold rush and there will be speed pitch and SIG networking opportunities.  Promises to be a great conference.

May 16, 17, 2014 TiE SV (www.tiesv.org) will host TiEcon (www.tiecon.org) , the largest entrepreneurship conference.  This year it will feature #healthcare track with focus on Disruptive Technologies in Healthcare.

May 20, 2014 HealthTech Forum (www.healthtechnologyforum.com) will host annual conference around the theme “Pathways to Sustainable Health” at Parc 55 Wyndham, SF and will feature excellent panels and speakers on Medical Research in the Cloud, Patient Engagement in Behavioral Health, Improving Health in Global Underserved Communities and more.

www.bio2devicegroup.org meets every Tuesday and next Tuesday Dr. Russell Pachynski, co-founder, CombImmune, will talk about “Novel approaches to Immune Therapy and Monitoring”.

Check out new job opportunities 1) Embedded Software Engineer – Mountain View, CA 2) Quality manager – Mt Laurel, NJ – http://bit.ly/P1H0QK

 

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Enabling Physician Adoption of new Medical Technologies


Dr. Akhil Saklecha, General Partner at Artiman Ventures talked about understanding the challenges of physician adoption of new technologies and discussed ways of overcoming resistance and enable adoption of new medical and heatlhcare technologies by physicians, at www.bio2devicegroup.org event. (See below, at the end of the article, more info on bio2devicegroup, EPPICon, TiEcon, & HTF conf.)

Entrepreneurs in the health technology sector, must first understand physicians, the environment they work in, and the nature of the work flow.  Physicians have to be patient advocates, they often control the purse strings and make decisions on allocation of scare resources, and there is a potential to impact their adoption of new technologies by exercising influence upon them.  Physicians generally have competitive, type A personalities and they do not want to lag behind in adoption of useful technologies, said Saklecha.

So what are drivers for adoption of new technologies?  Technologies that solve problems that drive doctors crazy, get their attention.  Entrepreneurs with “must have” technology, will find it easier to get it adopted.  Entrepreneurs must focus on solving their problems, said Saklecha.  In addition to understanding physician’s work challenges, it is also important to understand every single stakeholder, in the healthcare setting.  For instance, Saklecha said he has seen some GI tools that solve a smaller problem but take up additional time of the scrub technician, general nurse, and GI nurse.  All this would add to the expenses and if the technology does not offset the cost, it will be rejected.  In fact, there is an early shift towards disposable colonoscopy devices because it saves set up and clean up time.

When it comes to money, “ignore it at your own peril”, said Saklecha.  His advice was that entrepreneurs must map out the flow of money, very early on.  They should get an understanding of where the revenue is generated and who makes the money and who loses the money.  Given the tremendous pressure to save costs, it is extremely important that new technology does not add costs to the system, unless it is a huge value add in terms of quality of health.  Entrepreneurs must know the flow of the money, direct and indirect costs and savings and they should understand CPT codes and reimbursement rules.  Obtaining CPT code does not necessarily translate into reimbursement, warned Saklecha.

Entrepreneurs must focus on enhancing quality and patient safety, said Saklecha.  Quality drives revenues and safety keeps patients alive and providers’ revenues are increasingly tied to performance.  A thorough understanding of work flow and how it impacts all various service providers including nurses, physicians, clerks etc. is very important.

One of the valuable advice Saklecha gave was with regard to timing and specific point of insertion of new technology.  Find a point of least friction for insertion of new techology, said Saklecha.  With regards to timing, it is important to keep in mind that no benefits will be seen during the first month, and instead there may be adverse effects.  Most inefficiencies will dissipate in the following 3-6 months and only then will the benefits begin to appear.  So this may be a time to keenly observe and understand the impact and every little nuance of the new technology on the work flow.  In the past decade, electronic medical records or EMR has been all the rage.  However, data entry and management takes physicians’ time away from patient care.  This is a challenge that is not yet effectively tackled, said Saklecha.   Voice recognition and scribes are used but the both have challenges of cost and errors.

Saklecha gave examples of several medical technologies and how they overcame physician adoption challenge by solving their key pressure point.  For instance, iRhythm cardiac monitoring device allows for remote monitoring of minimally “at risk” patients and it enables ER doctors to read the data and generate revenues.  Insurance companies also like it because instead of sending the patients over for hospital stays, they can be sent home and patients enjoy the convenience.  Minimally invasive blood test offered by Cardio Dx replaces cardiac stress test and it was a great improvement in saving costs.  The company directly marketed it to primary care physicians.  However, they misjudged and found that these doctors were slow to adopt because they were looking for validation from the cardiologists.  That was an important lesson in physician adoption of new technologies.  Now the company has pivoted and changed their marketing strategy and they are finding traction.

Another example is GI Dynamics which has a medical device that targets obesity.  Bariatric surgery is complex and there is high morbidity population.  The company has a fairly simple procedure that was found to simultaneously solve issues around hypertension and diabetes, while treating obesity.  GI physicians loved the technology since it offered them a whole new class of patients.  Just like GI physicians, cardiologists are also a competitive and procedure driven specialty, and they are quickly adopting new technologies in cardiac stents and percutaneous valves.  The talk was highly interactive and generated lot of discussion.
X                   ____________________________________                  X
Please mark 3 great conferences focused on life science, medtech, & healthcare, in the next two months, in San Francisco Bay Area, on your calendar, & see info on life science networking group that meets every week.

www.eppicglobal.org EPPICon annual conference is on March, 29, at Westin, SF and it features a panel on “Neglected & Rare Diseases” http://bit.ly/1c1vvTR, on “Point of Care”, on “Innovations in Clinical Development of Novel Agents” and more. Excellent event to network with VCs, panelists, speakers & other professionals.

www.tiecon.org is on May 16 & 17 at Santa Clara Convention Center.  On day 2, May 17th, it will feature a Life Science track with keynote and a distinguished panel on “Disruptions in Healthcare”. Great to network with entrepreneurs working inside and on the boundaries of various disciplines.

www.healthtechnologyforum.com  annual conference is on May, 20 at Parc 55, Wyndham, SF and it has excellent lineup of speakers and panels with a broad focus on “pathways to sustainable health”. More specific panels will focus on patient engagement, medical ethics, IoT, health apps, building resilient communities and more. Excellent to network with physicians, non profits & other entrepreneurs.

www.bio2devicegroup.org meets every Tuesday & covers a broad range of topics pertaining to biotech, medical device and pharmaceutical industries. On Tuesday, March 22, at 8:30am Johannes Schweizer, Arbor Vita will talk on OncoE6™ Cervical Test that Predicts Development of Cervical Cancer www.bio2devicegroup.org – Free event, all are welcome. Become a member and network with diverse range of life science industry professionals.
Bio2Device Group          Home 2014 HTF Innovation Conference: Pathways to Sustainable...

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Wearable Technology (Focus in Healthcare track #TiEcon 2014)


Google and Apple have both fueled an ecosystem of apps for smartphones and tablets. Now Google has unveiled new software tools to help developers make apps for wearable devices.  So how big is the market potential for wearable devices?  According to Business Intelligence Research, wearables will transform the way we interact with our devices and they will become indispensable for monitoring body’s vital signs.  According to their conservative forecast, this may be a $12 Billion market.  Other estimates forecast the market for wearable computers to reach $20 billion in sales by 2016.

The vision of wearable sector is to interweave technology into everyday aspects of life.  Besides sports, athletics, and chronic disease monitoring, of particular interest is also the aging market.  Consider the US population demographics.  An American turns 50, every 7 seconds.  More people were 65+ in 2010 than in any previous censors.  As people age, there is greater likelihood of chronic diseases, falling, forgetting, medical adherence challenges and so on.  Also people prefer to live independently.  Wearable devices however, may not be panacea, if not designed and developed appropriately.  There are many challenges to developing these products.  Here is a link to my earlier post on “Challenges & Opportunities in Developing Products for Older Adults” – http://bit.ly/MqiC9E .

Healthcare system is undergoing a massive transformation.  Engaged consumers and better informed healthcare personnel will be an integral part of the new healthcare system.  Wearable computing devices will become absolutely necessary aspect of the changing healthcare landscape.  At Consumer Electronics Show (CES) in Las Vegas, wearables was one of the hottest sector.  While Fitbit, Basis, Jawbone, Pebble smart watches and Google Glass have been in the news, there are many werable devices in various stages of commercialization.  Innovators are working on putting sensors in socks, on wrists, in jewelry, even in a bra.  A new bra from a Japanese company Ravijour unhooks when you are in love (the embedded sensor analyzes the heart rate and springs open at the right moment).  But more importantly, a healthtech company, First Warning Systems, is getting ready to go into clinical trials with its wearable bra, designed to spot early signs of breast cancer.   

Indeed the future of wearable technology is a wide open landscape right now and much will be painted on it.  Healthcare track at TiEcon 2014 on May, 17 will focus on the future of wearable devices.  Register at www.tiecon.org.  Early bird price is available till midnight of March 10.

, , , , , , , , , , , , , , , , ,

Leave a comment

On Writing a Blog Part II – Why you should write a blog


This blog is part ii of series or 3 blogs.  In part I, focused on “When NOT to Write A Blog” – http://bit.ly/13MqJFh.   In this part II, I will focus on When to write a blog and what you gain from blogging, and in part III I will focus on “How to Market A Blog” and will be posting it in few days.

Top 10 reasons, you must start blogging.

No. 10 – You have ongoingly information to share that will resolve a pain point for consumers/ buyers/ sellers etc.
If you are knowledgeable about some technical aspects that could help people make better decisions for the products they want to buy, or regarding food choices, regarding their health etc. then you should blog.  If you have technical information that can help people solve their technical challenges and you are able to demonstrate that effectively with step by step directions then you should blog.  Similarly, if you have information about cars, cameras and more that can help people and you can clearly write about it then please consider writing a blog.

No. 9 – You absolutely cannot help yourself.
If your need for self-expression is so strong, you absolutely need to share, then you should become a blogger because this is an easiest medium to share your perspectives.  For instance, one day early in the morning, I had put on some music and was dancing, rather vigorously and I bashed into my living room wall, and broke my toe.  The pain was immediate and intense.  I sat down and then crawled to my desk and with the support stood up and sat on the chair.  Then I was thinking if I should call a friend, yell to wake up my daughter, hobble to get ice and through it all the humor of how it happened struck me.  Instantly, I though of a poem http://bit.ly/XOemzn and I had to write it and post it on the blog. The urge to write and share a poem became stronger than the impending need to alleviate the pain and stop the swelling that was fast ballooning.  You may not be world’s best writer, but if you must share then blog is the best medium J and you can ignore everything else said in part 1 about When NOT to write a blog.

No. 8 – Your urge to share your perspectives is consistent and frequent.
Sometimes, you see a wonderful movie and you want to share how absolutely delightful the movie was or you visit a gorgeous site and you want to share with others and tell them that they must visit the site and that may make you feel that you need to blog about it.  For instance, I had to share about #lifeofpi – http://bit.ly/XizQZL or #BhaagMilkhaBhaag – http://bit.ly/1cUwG4o .  However, if this only happened once in a while, then blog may not be the best medium.  Or, you might be delighted but you may express it lamely in writing then writing may not be the best channel.  But for the most part, if you are yearning to share your experience, then you should consider writing a blog.

No. 7 – Your access to materials worth sharing is frequent.
For instance, if you love to write movie reviews and want to blogg about it then you should be watching a lot of movies.  If you want to write book reviews on your blog then you should be reading a lot of books; if you want to write about technology, then should be constantly accessing/ researching newer technologies and so on.  I attend a lot of conferences and talks and write previews of upcoming talks or reviews of the events and talks at www.bio2devicegroup.org, www.eppicglobal.org, www.jpmorgan.com, www.tiecon.org and so on.  I also love live theater and write a lot of play reviews and attend shows at www.theatreworks.org, www.cltc.org, www.sjrep.com, www.shadyshakes.org, www.naatak.org, www.thestage.org and so on.  You might focus exclusively on sharing your own perspectives but share them with creativity and originality.

No. 6 – You are not targeting your friends to be your primary blog audience.
You have to target more broadly, outside of the circle of your friends.  Even if you are a great blogger, all your friends will not have the same interests as you do.  Although, your good friends will read, comment, give feedback, and will encourage you, so do share with your friends, but without pestering them, where they feel compelled to read your blog.  I am forever indebted to my friends for bringing so much joy in my life that enables me to create a space for writing and here is my gratitude blog – http://bit.ly/ZaXuYj .

No. 5 – You have plans to market your blog.
I will write more on this in the last segment on how to market your blog.  But remember that writing a blog is not like writing a diary.  You want people to read and take interest in what you have to say.  And only way people can do that is if they have access to what you have to say.  As I have already said earlier, targeting your friends solely as your blog audience, is not a good strategy for long term health and vitality of your blog.  (By the way, if you wish to follow me, my twitter handle is @DarshanaN and tweet the links to all my blogs).

No. 4 – You are actively accessing/ researching wide range of information.
One engaging discussion about some political topic and a perspective you want to share, may not make a good reason for starting a blog.  Yes, people do that sometimes.  But good blogs with wide viewership, come from bloggers who are doing wider research and share perspectives with more depth and value.  For instance, I felt strongly about the declining status of education in the US and finally I put in time to do some research, before I wrote the blog – http://bit.ly/AwLq7G .  You must enjoy reading and hearing different perspectives to be able to share your own thoughts effectively and authentically.

No. 3 – You are religious about not compromising on content and quality.
You can compromise on frequency but never on content.  If you provide sloppy content, wrong facts, or poor quality material then eventually your readership will diminish and disappear.  To keep up frequency, you can invite guest bloggers who can provide equally good content, as you.

No. 2 – You are not obsessive about privacy
Privacy violations are scary in the digital age.  And we all need to take appropriate steps to protect our privacy.  However, as I said earlier, if you want to reach a broader audience for your blog then you have to allow them a way to reach you.  You need to decide the channel and the boundaries that work for you to manage your more visible public profile.

No. 1 – You want to focus on intentional living and self-development
It is my belief that blog writing gives clarity in thinking and brings greater intentionality and purposefulness to life.  My writing has enabled me to pursue my disparate love for theater and for conferences on new technologies.  I read books with greater focus, listen to speakers without ever falling asleep, and see little rhymes in life’s adversities and challenges.  Writing a blog has helped me to prioritize my lifestyle, cut down activities that suck a great deal of time and bring little pleasure, and has enabled me to create more time, with minimal lifestyle.  I credit my blog writing for enabling me to have a wonderfully engaged life, as an emptynester.  I am generally a happy person but writing makes me happier.  It is at once a social activity and yet a private activity.  It helps you to retreat from people for some personal meditation space and it helps you to more meaningfully engage with the world.

So now go ahead and start your blog, give it a go, and in next part I will discuss how you can market it.

Blog With Authenticity Without Getting Fired

Blog With Authenticity Without Getting Fired (Photo credit: Search Engine People Blog)

Enhanced by Zemanta

, , , , , , , , , , , , , , , , , , ,

Leave a comment

%d bloggers like this: