Sustainability & Profitability can co-exist with Entrepreneurial Creativity

Wendell Berry had said, “the earth is what we all have in common” and sustainability isn’t a debate anymore, it isn’t a choice either; increasingly, acting on it with urgency is an imperative. On this #EarthDay2022, it needs to be mentioned that if we act on it with urgency then that the future of our planet may look green in more ways than one. Sustainability is emerging as a big business opportunity, attracting hundreds of billions of dollars in startup and investment capital and in 2022, growth is likely to accelerate.   

The topic of climate crisis will be tackled head on at #TiEcon2022, the largest virtual #entrepreneurship conference to take place in May, 2022. Register ASAP to avail of free registration for the entire exciting conference. Opening keynote for sustainability track will be given by Dr. Ali Nouri. Dr. Nouri leads the Office of Congressional and Intergovernmental Affairs as an Assistant Secretary in the U.S. Department of Energy. Following the previous climate crisis denying President, Nouri as part of Biden-Harris administration, will lead the charge on tackling the climate crisis and helping shape policies towards building a clean energy future. It will be exciting to hear his thoughts and to know what we can anticipate in terms of new climate policies.

After working as Climate Editor at Tech Crunch, Johnathan Shieber has joined FootPrint Coalition as chief editor and venture partner. In fireside chat, we hope to hear from him many creative ideas on the planet’s various challenges, including getting microplastics out of the ocean, reducing pollution and more. FootPrint Coalition backs a wide array of projects to promote the development and adoption of technologies and services aimed at solving some of these kinds of most pressing problems. With both its non-profit initiatives and for-profit arm, FootPrint seeks to change the trajectory of our society through creative storytelling. As companies are discovering that sustainable change towards the planet’s sustainability must consider the economy, society, and the environment, we will be required to think outside the box and tackle the challenges with creativity and resourcefulness and I can’t wait to hear his thoughts. 

Chief Product Officer at Turntide Technologies, Brad Surak will share his thoughts on how creative use of technology can not only help sustainability and do good for the world but can also help decrease the company’s carbon footprint and operating costs and can open up new revenue opportunities. 

Sustainability track’s closing keynote will be by Dr. Jennifer Holmgren, CEO of revolutionary carbon recycling company LanzaTech. The company’s process converts carbon waste from industrial smokestacks, agriculture and landfills into ethanol that is used by its partners to make a slew of products from packaging to perfume to dresses. Over its dozen years, LanzaTech has grown into a carbon recycling powerhouse and with its recent announcement to go public, the company is valued at around $2.2 billion.

Don’t miss this exciting track. Register at @TiEcon for #TiEcon2022 virtual conference. Some free registrations are available, thanks to the sponsors.