Imagine how emerging technologies may reshape our world

Among the hottest new emerging technologies for 2018, picked by MIT Technology Review, here are some that caught my attention. While 3D printing has been around for a while, it’s only been for plastics, while printing anything in metal is challenging and costly. But recent strides in 3D metal printing that are combining sophisticated software with cheap metal printers (e.g. Lawrence Livermore National Labs, Markforged, Desktop Metal etc.) are enabling precise control of microstructure of metals and will likely enable mass production of parts. Just imagine, you scrape your new Lexus Mini against a pole in the narrow parking space and you get home in the evening and 3D print a new bumper.

Or imagine a city that makes sense.  A recent project in Toronto, called Quayside is designing urban neighborhoods built around digital technologies. Through an extensive network of sensors, data will be gathered on every aspect of urban life from air quality to noise levels to people’s daily activity patterns and decisions about design and policies will be made to make life more affordable, pleasant, fun and environmentally friendly.

Or imagine your baby arriving into the world with a report card that offers probabilities of heart attack, cancer, getting addicted to alcohol or tobacco, or being smarter than average, or being too competitive. LOL.  Through huge genetic studies, some involving more than a million people, this may become possible. It can bring so many new challenges that we better start thinking about all the implications.

Or imagine the possibilities of AI. Currently Artificial Intelligence is used mostly in the tech industry. But how AI will transform industries from medicine to manufacturing and energy, are endless. Recently at Ichan School of Medicine in Mount Sinai, a project called “Deep Patient” is based on use of AI to go through mounds of health data, in order to obtain insights about disease risk. With the use of deep learning, a machine learning tool, the computer is learning new things without prior programming. Similarly, at University of Montreal, in an approach known as GAN or a generative adversarial network, two networks are trained on the same data but pitted against each other. This dueling neural networks become proficient and over time gain an independent ability to make sense of the world. And when Artificial Intelligence acquires capability for imagination, the possibilities are endless on how it will impact all aspects of our lives.

You can read about top 10 breakthrough technologies of 2018 at https://www.technologyreview.com/lists/technologies/2018/

Virtual reality, Augmented Reality, Autonomous vehicles and Artificial Intelligence will all intersect with Data, Cloud and will reshape our world in unimaginable ways. Attend TiEInflect 2018 www.TiEInflect.org this Friday and Saturday and get insights into which new technology innovations will have an immediate profound impact on our lives and which ones hold the future potential to turn our world upside down. 

Continuing Innovation in CyberSecurity – check out track at TiEInflect 2018

Cloud revolution that began over a decade ago, has transformed business models and working practices around cybersecurity. And yet continuous innovation is imperative when it comes to cybersecurity. Cybercrime damages are expected to rise to $6 trillion annually, by 2021. Hence cybersecurity and cloudsecurity represent a rapidly growing market today with the potential for revenues in excess of $10 billion by 2022.  

Increasing cybersecurity threats have encouraged organizations to leverage technology advances, and fight back with a variety of strategies and tactics. For instance, leveraging big data, enables a security solution provider to see bigger patterns and connect the dots to understand the threats. Similarly, deep learning, an advanced form of artificial intelligence, has made a huge impact on cyber security. When a machine learns what a malicious code looks like, it can identify unknown codes as benign or malicious with extremely high accuracy, and in real time.  Other technology solutions that have been implemented include, running applications in containers (e.g. Docker), instead of virtual machines, advances in virtual customer premise equipment (vCPE), and more flexible, open and cloud-based WAN technologies rather than proprietary or specialized WAN technologies.  

These and other strategies are aimed at identifying management systems, people and devices accessing the networks, verification of authorization levels, advanced threat analytics to flag behavioral changes, and virtualized security to follow and protect the data whereever it goes. Largest entrepreneurship conference, TiEInflect 2018, to take place in Santa Clara Convention Center, in May, will again feature focused Cybersecurity track with exciting keynotes and speakers from leading cloud and cyber security companies. Register for the conference at www.tieinflect.org .

 

Technology disruptors like AI & Data reshaping Marketing & Advertising with improved personalization & enhanced targeting

Technology is impacting every area of our lives. Blending marketing and advertising with technology dubbed MarTech and AdTech, is entirely changing the marketing landscape. When combined with big data and AI, there is now greater efficiency in advertising and marketing; from building, managing, delivering and optimizing campaigns, to placing, buying, and selling ads, to targeting to most optimum potential buyers.

But it’s not about build it and they will come or turn it on and it will deliver. Often martech purchase decisions underdeliver. As an entrepreneur, if you plan to lead your company through various stages of business lifecycle from seed stage to growth stage to expansion and maturity, then you will encounter an array of marketing challenges that will require different strategies and tactics.  While in earlier phase, your focus will be on building customer and prospect lists to drive product awareness, it will soon evolve into tracking and accessing purchasing activities, supporting customer segmentation based on demographics, past purchase history and gaining deeper insight about the customer to support segmentation and personalized targeting.

At TiEInflect 2018, the largest entrepreneurship conference to take place in May at Santa Clara Convention Center, a focused track on MarTech will feature exciting topics like “Marketing to the power of AI”, “Marketing maturity model for entrepreneurs” and more. Register for the conference at www.tieinflect.org .