Posts Tagged TiEInflect 2018
Posted by Darshana V. Nadkarni, Ph.D. in Big Data -Cloud -IoT-Software -Mobile -Entrepreneurship on April 13, 2018
Cloud revolution that began over a decade ago, has transformed business models and working practices around cybersecurity. And yet continuous innovation is imperative when it comes to cybersecurity. Cybercrime damages are expected to rise to $6 trillion annually, by 2021. Hence cybersecurity and cloudsecurity represent a rapidly growing market today with the potential for revenues in excess of $10 billion by 2022.
Increasing cybersecurity threats have encouraged organizations to leverage technology advances, and fight back with a variety of strategies and tactics. For instance, leveraging big data, enables a security solution provider to see bigger patterns and connect the dots to understand the threats. Similarly, deep learning, an advanced form of artificial intelligence, has made a huge impact on cyber security. When a machine learns what a malicious code looks like, it can identify unknown codes as benign or malicious with extremely high accuracy, and in real time. Other technology solutions that have been implemented include, running applications in containers (e.g. Docker), instead of virtual machines, advances in virtual customer premise equipment (vCPE), and more flexible, open and cloud-based WAN technologies rather than proprietary or specialized WAN technologies.
These and other strategies are aimed at identifying management systems, people and devices accessing the networks, verification of authorization levels, advanced threat analytics to flag behavioral changes, and virtualized security to follow and protect the data whereever it goes. Largest entrepreneurship conference, TiEInflect 2018, to take place in Santa Clara Convention Center, in May, will again feature focused Cybersecurity track with exciting keynotes and speakers from leading cloud and cyber security companies. Register for the conference at www.tieinflect.org .
Technology disruptors like AI & Data reshaping Marketing & Advertising with improved personalization & enhanced targeting
Posted by Darshana V. Nadkarni, Ph.D. in Big Data -Cloud -IoT-Software -Mobile -Entrepreneurship on April 11, 2018
Technology is impacting every area of our lives. Blending marketing and advertising with technology dubbed MarTech and AdTech, is entirely changing the marketing landscape. When combined with big data and AI, there is now greater efficiency in advertising and marketing; from building, managing, delivering and optimizing campaigns, to placing, buying, and selling ads, to targeting to most optimum potential buyers.
But it’s not about build it and they will come or turn it on and it will deliver. Often martech purchase decisions underdeliver. As an entrepreneur, if you plan to lead your company through various stages of business lifecycle from seed stage to growth stage to expansion and maturity, then you will encounter an array of marketing challenges that will require different strategies and tactics. While in earlier phase, your focus will be on building customer and prospect lists to drive product awareness, it will soon evolve into tracking and accessing purchasing activities, supporting customer segmentation based on demographics, past purchase history and gaining deeper insight about the customer to support segmentation and personalized targeting.
At TiEInflect 2018, the largest entrepreneurship conference to take place in May at Santa Clara Convention Center, a focused track on MarTech will feature exciting topics like “Marketing to the power of AI”, “Marketing maturity model for entrepreneurs” and more. Register for the conference at www.tieinflect.org .