Posts Tagged MarTech
Technology disruptors like AI & Data reshaping Marketing & Advertising with improved personalization & enhanced targeting
Posted by Darshana V. Nadkarni, Ph.D. in Big Data -Cloud -IoT-Software -Mobile -Entrepreneurship on April 11, 2018
Technology is impacting every area of our lives. Blending marketing and advertising with technology dubbed MarTech and AdTech, is entirely changing the marketing landscape. When combined with big data and AI, there is now greater efficiency in advertising and marketing; from building, managing, delivering and optimizing campaigns, to placing, buying, and selling ads, to targeting to most optimum potential buyers.
But it’s not about build it and they will come or turn it on and it will deliver. Often martech purchase decisions underdeliver. As an entrepreneur, if you plan to lead your company through various stages of business lifecycle from seed stage to growth stage to expansion and maturity, then you will encounter an array of marketing challenges that will require different strategies and tactics. While in earlier phase, your focus will be on building customer and prospect lists to drive product awareness, it will soon evolve into tracking and accessing purchasing activities, supporting customer segmentation based on demographics, past purchase history and gaining deeper insight about the customer to support segmentation and personalized targeting.
At TiEInflect 2018, the largest entrepreneurship conference to take place in May at Santa Clara Convention Center, a focused track on MarTech will feature exciting topics like “Marketing to the power of AI”, “Marketing maturity model for entrepreneurs” and more. Register for the conference at www.tieinflect.org .
Posted by Darshana V. Nadkarni, Ph.D. in Big Data -Cloud -IoT-Software -Mobile -Entrepreneurship on April 8, 2018
In software engineering culture, unifying software development and software operation is gaining great momentum. Automation and monitoring at all steps of software construction from integration, testing, releasing to deployment, and infrastructure management, DevOps shortens development cycles, ensures more dependable releases and is more closely aligned with business objectives. Recent M&A activities of DevOps companies like AppDynamics and Automic Software and $100M+ investments in DevOps solution providers like UIPath,, XebiaLabs and Tricentis points to the red hot market, ripe of entrepreneurial innovation.
VCs have clearly embraced this transformation in culture and processes as a more efficient organizational culture for development and deployment practices. But as yet, DevOps sector is in the early phase. There will be incredible new opportunities for entrepreneurs in this sector, in the next few years. A panel of industry leaders will discuss and opine on new opportunities for entrepreneurs, at TiE Inflect 2018. Register for the largest entrepreneurship conference with exciting tracks in Blockchain, FinTech, DevOps, HealthTech, CyberSecurity, MarTech and more to take place in in May, in Santa Clara, CA at www.tieinflect.org .