“If your business strategy is to preserve the status quo, it’s not a very compelling strategy”, says Shantanu Narayen, CEO of Adobe Systems. Found in 1982, in the desktop era, by John Warnock and Charles Gescheke, Adobe Systems historically focused on creativity software products. As cloud computing became a major disruptor, the challenge for Adobe was to scrap the old approach and switch to selling subscriptions for online access to software packages. (You may hear all about this success story at TiEcon 2016 – see link at the bottom of this article to register as my friend).
Adobe moved to delivering software on the cloud. As of 2015, Adobe Systems has about 13,500 employees and a vibrant portfolio of rich internet application software. Adobe’s stock price has has more than tripled and climbed to over 165% and has a market capitalization of about $40B. Adobe’s recurring revenue has climbed from 19 percent in 2011 to 70 percent of total revenue today. The number of subscribing customers is more than four million and rising. Adobe strategy has put customer at the heart of it all. By enabling customers to create, deliver, and optimize content and applications, Adobe is enhancing our digital experiences profoundly. Under Narayen’s leadership, all new features in its creative suit now go into its Creative Cloud.
Shantanu Narayen will deliver grand keynote at TiEcon 2016. Come and listen how Narayen led the company through the transition, with a relentless focus on product innovation and market expansion. A company known as a leader in the art of creative software, has transitioned to being a world leader in the science of big data.
As a company like Adobe competes to stay on top of technology trends, you as an entrepreneur, must learn the strategies to be a successful disruptor, through innovative convergence of mobile technology, social media, big data, and cloud computing. Don’t miss TiEcon 2016, largest conference focused on innovation and entrepreneurship. Register as my friend, at the link www.tiecon.org?-r=Darshana ..